Mars highlighted areas where women were underrepresented and marginalised across their whole enterprise. They then made steps towards addressing these problem areas.
In the workplace, Mars committed to diversity and inclusion programmes. This consisted of a mentorship programme for women staff members with great potential as well as an inclusive leadership training, involving the top leadership, focusing on how to identify and address biases and barriers that limit women’s advancement within the company.
In the marketplace, Mars audits its advertising annually and works with groups like the U.N.’s Women’s Unstereotype Alliance and Geena Davis Institute to identify and remove gender bias from its marketing. Mars also work to build demand-side skills for women entrepreneurs in emerging markets through learnings from Project Maua.
In the supply chain, there was a particular emphasis on increasing incomes of women entrepreneurs in emerging Asian and African markets, providing financial literacy training, investing in long-term partnerships with organisations like CARE to unlock social and economic empowerment, and addressing issues relating to women’s poverty and human rights.