Supplier MM Flowers sources flowers globally for UK and European retailers. In 2020/2021 they featured widely in communications about work they and partners were doing to address the adverse impacts of the COVID-19 pandemic on workers in their supply chain, particularly women (GRDD Step 3). The project – Building Resilience in Flower Supply Chains – was funded by the UK Government’s Vulnerable Supply Chain Facility and aimed to remediate the impact that COVID-19 has had on the East African flower sector, and build resilience for future pandemics. It ran from July 2020 to June 2021 and was implemented in collaboration with Fairtrade Foundation, Tesco, The Co-operative Group, Marks and Spencer, Fairtrade Africa, The Food Network for Ethical Trade and Women Working Worldwide. The project goal and objectives were widely communicated on a number of platforms, in line with GRDD Step 5. Alongside this, MM flowers also demonstrate good practice in this area by more broadly communicating about gender equality in their supply chain.
How is this Gender-Responsive Due Diligence?