Hunkemöller, a Dutch lingerie chain with strong sustainability commitments, has established a 2025 sustainability roadmap with clear and ambitious targets and key performance indicators on gender discrimination.
Hunkemöller is a Dutch lingerie chain with strong commitments to sustainability, particularly gender equality, as their products are made by women for women. Hunkemöller is a signatory of the Women’s Empowerment Principles and committed to achieving the Sustainable Development Goals. In 2022, they published their ‘Together Tomorrow’ sustainability report, which announces their 2025 roadmap to tackle industry challenges, share best practices and drive positive change. Hunkemöller has set itself strong sustainability objectives, divided into
three main themes: the working environment, the environment, and the community. These objectives are accompanied by ambitious targets and key performance indicators. For example, by 2024 Hunkemöller aims to abolish all types of discrimination, harassment, and victimisation in their own operations and supply chain. They also work towards inclusivity by empowering oppressed groups, improve recruitment practices and right to development through collective projects by 2024.
Hunkemöller’s policies, objectives and targets relating to gender are informed by an extensive data gathering process, which includes audits, visits to and direct contact with suppliers, a materiality assessment and annual risk assessments. In this way, Hunkemöller identified the most salient risks in their supply chain and as a result found that gender discrimination is a salient risk. Therefore, Hunkemöller established addressing gender discrimination as one of the key performance indicators. Additionally, Hunkemöller has great gender–disaggregated insights into their workforce. They know, for example, how many women are working in their supply chain workforce (70%), how many women are in management positions (49%) and the percentage of their production locations owned by women (4%).